Where is it made
We sometimes hear concerns about our clothes being “Made in China.” We understand where that comes from—there’s a perception that products from China or other countries are low quality. But for us, that’s simply not the case.
We’ve worked with the same trusted manufacturers for many years (one of them since 2006) and have built long-term relationships based on quality, fair working conditions, and respect. Much of our organic cotton is grown in India and China, and the clothes are made there before being shipped to our warehouse in Aarhus. From here, we send them directly to you all around the world.
Producing in Denmark would be extremely expensive and wouldn’t change the fact that cotton is grown abroad. What matters to us is not the "made in the EU" label, but the quality, responsibility, and fairness behind each product.
You can explore all our manufacturers on the map below and read about their standards and certifications.
