We are Revolution
Situated in Jutland, Denmark, Revolution have been making conscious streetwear based on a slow fashion principle since 1995. Driven by an ambition to provide affordable yet durable menswear to a style-considered consumer, Revolution's collections emphasize on expressive looks, comfortable fits and attention to details.
Taking inspiration from cultural nostalgia, graphic design, urban sports and vintage clothing, Revolution launches two contemporary collections as well as two revolutionary capsules every year.
Never wavering from the standpoint of being a staple Scandinavian streetwear label, Revolution continues to explore trends while holding on to the core identity and heritage of the brand.
In 1995 Danish clothing entrepreneur Christian Katballe and architect Palle Bruun Rasmussen met and created Revolution - a graphic t-shirt brand that would soon become a full range apparel company offering bold yet staple streetwear amid otherwise minimalistic and subtle Scandinavian brand offerings.
Inspired by the founder's shared love for surfing skiing and the general lifestyle of active outdoorsmen, Revolution is now all about creating expressive apparel that supports the enjoyment of daily life outside, regardless of the weather conditions.
As of late, Revolution has undergone an internal development resulting in a rediscovery of the above-mentioned roots which has resulted in a new visual identity, refined collections and an ambitious sustainability strategy. Read more on this in the following chapters.
Our Responsibility Manifesto
At Revolution, we are committed to reach our goals within sustainability. We feel immensely responsible and morally obligated when it comes to the social and enviromental areas our business influences.
Setting goals within these matters, requires a transparent and realistic approach.
Being honest to ourselves and others is more important to us than being perfect, as we strive to do better every day.
Consequently, we have developed several policies and guidelines to help us stay on the right path, which is summed up in our Responsibility Manifesto.
Our milestones
We have defined three major collection milestones indicating the percentage of sustainable items within the collection. When referring to sustainable items, we address organic and/or recycled fibers used at factories, which has perfect working conditions. These factories have a BSCI (Business Social Compliance Initiative) certificate and use yarns which are either OCS (Organic Content Standard), BCI (Better Cotton Initiative), GOTS (Global Organic Textile Standard) and/or RWS (Responsible Wool Standard) certified, just as they use recycled 3M™ Thinsulate™ or Sorona® Ecoefficient Performance Fiber for padding.
