No bigger plan

Just an idea

Revolution History

It all began in 1995 when Revolution was founded by Christian Katballe and Palle Bruun Rasmussen in Aarhus, Denmark. With an equal understanding of creating some easy going casual street fashion, Revolution was born. The idea was never rock solid and there was never a big mission to concur the world with yet another fashion brand. It was more like, we make clothes that we, ourselves, can relate to. The inspiration was drawn from personal references like sports, skiing, snowboarding, skateboarding, graphic design, art, architecture and subcultures. We have always been passionate about the contemporary street fashion.
In the beginning it was all about graphic t-shirts, locally printed and delivered to the shops personally. The world of printed t-shirts was explored with more than 200-300 different prints a year – some styles made in as low as 20 pieces.In a slow, but well considered, pace the collection grew to contain more options and product groups as well. As customer a bit more far away than what you can deliver personally.

Today Revolution is a full range brand with styles within t-shirts, sweatshirts, shirts, knitwear, trousers, denim, jackets and accessories. Revolution is a contemporary international street fashion brand with an unmistakable desire to create. The brand can be found across the world in independent retailers, department store as well as larger selection of online webshops.The mission was and still is to create easygoing, casual clothing for everyday wear. Revolution is a contemporary street fashion brand, which draws inspiration from sportswear, high fashion, graphic design and the world of art and sub-cultures. Revolution is not timeless, but constantly evolving. Its founders and team around them have a distinct and unique passion to create not re-create.